Creative & Content Strategist for Brands

Florian Jaeger

I help brands and agencies create
photo & film content
that works across campaigns and MARKETING CHANNELs.

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Campaign, Social & Film Content for Brands and Agencies.

From set production to short‑form —
created with real campaigns in mind.

Foto von Florian Jäger I Florian Jaeger I www.florianjaeger.com
Content Production
High-quality photo & video for campaigns, social media and brand communication — planned from the start for real-world usage, not isolated assets. Built to perform across channels and deliver consistent, impactful visuals.
Foto von Florian Jäger I Florian Jaeger I www.florianjaeger.com
Creative Direction

Concept development, storytelling and strong visual identities — creating clarity where ideas need visual direction. From idea to execution, ensuring a clear and cohesive brand presence.

Foto von Florian Jäger I Florian Jaeger I www.florianjaeger.com
Social Media Content
Reels, short-form video and platform-native formats designed for engagement — so campaign content actually works on social platforms.
Optimized for reach, retention and real audience interaction.
Foto von Florian Jäger I Florian Jaeger I www.florianjaeger.com
Campaign & Content Strategy
Planning, structuring and aligning content with clear marketing goals — reducing friction between production and rollout. From idea to rollout — ensuring your content works as part of a bigger system.
Foto von Florian Jäger I Florian Jaeger I www.florianjaeger.com
Brand & Employer Branding
Visual content that attracts clients, talent and builds trust — without feeling staged or generic. Designed to strengthen positioning and communicate your brand clearly.
Foto von Florian Jäger I Florian Jaeger I www.florianjaeger.com
AI & Content Systems
Smart workflows to produce content faster, more consistent and scalable — especially for teams under time and budget pressure. Using AI to enhance creativity while increasing efficiency and output.

“Trusted by brands and agencies”

Nestle - Unterwegs nach Besser

On‑set production stills, documented on location in Estonia for Nestlé Germany’s TV campaign.
Delivered campaign‑ready, color‑graded stills and channel‑optimized edits for broadcast, OOH and digital rollouts.

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REWE — „Tiefpreis“ OOH Kampagne (Deutschland)

visual execution for large‑scale outdoor impact.
Focused on clean compositions and OOH applications.

TIFA / Tokyo International Photo Award — „From Sketch to Fabric“ (The Masked Singer Switzerland)

Documentary series “From Sketch to Fabric” —
costume‑making for The Masked Singer Switzerland;
Tokyo Photo Award recognized. Editorial and process‑driven photography.

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Zooyal by REWE — OOH Launch Campaign

On‑site OOH campaign for the nationwide launch of Zooyal — REWE’s new loyalty points system replacing the previous payment integration.
Delivered campaign‑ready visuals optimized for large‑format outdoor applications and digital extensions to ensure instant brand recognition and clear user messaging.

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German Photobook Price for "La Route des Parfum" — Photobook Series & Image Films

A handcrafted photobook series and five companion image films exploring scent, craft and fashion — developed as my master’s thesis and recognized by the German Photobook Prize.
Ten limited, handbound editions and a multimedia presentation establish this project as a strong editorial reference for publication and exhibition.

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Let’s take the next

STEP

If my work aligns with your objectives, let’s discuss how I can support your project.

 

Share a brief overview including scope, timeline, and budget, or schedule a short strategy call.

 

I’ll follow up with clear next steps.
Request a Project
Foto von Florian Jäger I Florian Jaeger I www.florianjaeger.com

This process keeps projects efficient, focused

01 DISCOVERY

I get to know your business and project goals. I assess scope and send a tailored proposal.

02 STRATEGY

We define strategy—audiences, channel approach and the creative direction that will guide the work.

03 DESIGN

Concept presentation, iterations and finalised photo/film concepts. Deliverable: approved visuals and production plan.

04 LAUNCH

Delivery of final assets and application files. I support rollout and ensure channel‑ready execution. Placement & design recommendation

MOTION & FILM

CONTACT

WANT TO KNOW WHO I AM

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