
Brand & Corporate
Subway “Subflix” – Mini Series Campaign
As part of Subway’s “Subflix” campaign, I worked on set capturing visual assets for a series of short-form films produced for social media.
Year
2025
Location
Germany
Client
Subway, Saatchi & Saatchi
Role
Secound DOP
Deliverables
450+ images
Duration
1 Day
Film / MOTION
Story
The Story Behind the Shoot
The campaign adopts a narrative format inspired by streaming platforms, turning real customer orders and in-store experiences into episodic content. The visual approach reflects evolving viewing habits, focusing on storytelling rather than traditional advertising structures.
The imagery was designed to support a cinematic yet accessible tone, bridging the gap between branded content and entertainment. By combining documentary-style moments with stylized compositions, the visuals reinforce Subway’s positioning as a brand driven by individuality, choice, and unexpected combinations.
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